The reasons why most network marketers fail is simple.
Well, I would be lying if I said it was simple, but by the end of this post you will know why I believe they do and what you can do to avoid this happening to you.
Now, whether you are currently in a network marketing business or considering joining one, you really need to spend some time learning and understanding what it takes to run a successful network marketing business.
Most people just jump in and think that since they signed up that the money will start flowing in.
The old “build it and they will come” mentality
Wouldn’t it be nice if that were true, unfortunately the reality is that network marketing is a tough and very competitive environment.
So tough in fact that over 97% of the people who start a network marketing business, fail to make even $100 a month from their business.
97%!!!! its true, I am not making that up, only 3 out of every 100 people will succeed.
With statistics like these, why do network marketing companies continue to thrive.
To answer that, I think it is best to ask you why did you sign up for a network marketing business or why are you considering joining.
If you are like most people you joined for the opportunity to have something better than you have now and want the opportunity to provide a better life for you and your family.
I remember when I was first looking at network marketing companies, I was looking for a way to replace my full time income so that I could quit my job while still providing for my family.
You reason for joining may be the same of completely different, it really doesn’t matter why, what matter is what you do in your business to ensure you are in the 3% of people who succeed and not in the 97% who fail.
Now I want to share with you my top reason why I believe most top 10 reasons why most network marketers fail.
Reasons Why Most Network Marketers Fail
Now before I start listing all the reasons why most network marketers fail, let me say this, regardless of the percentage of people who fail at this business, you have what it takes to be successful.
I am not referring to any special skill you have, you are you and that is all it takes to be a top performer in any company.
I don’t care if you are shy or overweight or whatever other excuse you may have why network marketing will not work for you, it is possible for you to succeed in this business.
When I first started with Advocare I was 100 pounds overweight and would never ever think about walking up to a stranger and striking up a conversation about a product or business opportunity.
Looking at me when I first got started with Advocare, I would be the last person you would expect to be the top performing distributor I am today.
I still do not work my Advocare business offline as I am really not into the whole house party, mixer scene, I just like to work on my business from the comfort of my home and do everything through the phone and internet.
No matter what you may think will hold you back in your quest for a successful network marketing business, just know that there is nothing you cannot accomplish if you set your mind to it and then go out and make it happen
Another thing, you may know people who have tried network marketing before and failed, they will tell you every reason that network marketing doesn’t work and you should not even waste your time.
Often times these are the people who failed because they did not put in the work or signed up under the wrong sponsor who did not provide them with the support they needed to succeed.
The fact is that there are millions of people who are successful and millions who fail, it is up to you which one you will be.
I strongly believe that you being here right now, is a good step to prove that you want to be in the successful category and you are willing to put in the time to learn what you need to get there.
So, lets now jump into the reasons network marketers fail to give you a clear understanding of the things you need to avoid in order to have a successful network marketing business.
Why Network Marketers Fail
Here are my top reasons network marketers fail, they are in no particular order.
1. Targeting your friends and family – this is one of the things I hate about network marketing.
From the beginning you are taught to reach out to everyone you know and try to get them involved in your business.
The reason this is the first thing you are taught is because, if you already know them, you have an established relationship and selling to them will be easier than selling to stranger.
While getting a few early sales is important to build momentum and confidence, I believe that you should keep business and family separate to avoid any trouble down the road.
Imagine if you tell your brother or sister about the business you are now involved in and they say no and do not want to participate, will that cause any stress in your relationship?
You may say no now, but it will be in the back of your mind and eventually it will come out, you do not need that in your life, family and friends are much more important than a few extra dollars.
I never market to my friends and family, I do however let them know that I am involved in Advocare so they can refer people to me if the situation ever comes up in their conversations with others, but never pressure them to join you, its not cool.
2. Lack of planning and organization – your network marketing business is just that a business.
Would you open a brick and mortar business without a solid game plan and everything in order, I would hope not.
Take the time in the beginning to get all your ducks in a row and plan out exactly what your business will be and how you will focus on spending your time growing your business.
People without a plan have no direction, set obtainable goals and work towards accomplishing them each day.
There are many free tools out their online that will help you will establishing a business plan and organizing everything in your business, I highly recommend that you do this before you begin your new network marketing business.
When I was first getting started I knew what I wanted to do but did not take the time to set goals so I had no way to track my progress and see if what I was doing was really working or not.
3. Failure to take action – this one is very common among those who have failed at network marketing.
People often run out of people to contact about there business then their business comes to a screeching hault.
If you instead begin looking for other ways to continue growing your business and take action on what you learn, you can be right back in the swing of things and continuing to move the train down the tracks.
For instance if you are running an Advocare business and have run out of leads to call, you could do a simple search online for how to sell Advocare online, guess who you will find at the top 😉
I am sure you could easily find someone who will show you how to harness the power of the internet and use it to grow your business online, again 😉
The key here is that you are constantly taking action to move your business forward, building relationships online, setting up a booth at a fair or festival, whatever it takes, just take action.
4. Not being patient – you will hear stories all the time of people who signed up 600 or more distributors is under 6 months.
Truth is this is either a lie or something that only happens one in a billion times.
To be honest I would not want 600 distributors signing up that fast, how in the heck could you ever help and support 600 people all at once.
You can’t so about 575 of them would get left out and guess what, fail!!
The reality is that a network marketing business is best built over time, think of it as a marathon and not a sprint.
The top performers in any network marketing opportunity, more than likely got there after years and years of struggling and building their business slowly.
This, in my opinion is how you can best build your business, slow and steady.
After-all you are building a business that can can last a lifetime, so to me, I would rather add new distributors gradually so that I have time to train and develop the ones I already have.
To me, developing a one on one relationship with my team and helping them succeed is what is important.
So if you are looking at a potential sponsor who is telling you that in 30 days you could have a business bringing in $30,000 a month, think twice and ask yourself if that sounds real.
5. Giving up to soon – people want instant gratification and when they do not get it they often turn and run away.
Does this sound familiar, you signed up under someone who promised you the world, then 6 months down the road you have nothing to show for it except the receipts on your credit card statement and a pile of business brochures for your network marketing opportunity that you have no one to give them to.
Most people would just give up and move on.
You could, or you could find a way to pave your own path to success.
I hear stories like these all the time, it really makes me mad, but there is really nothing I can do to make other sponsors step up and do the right thing.
All I can do is be the best sponsor I can for my team and provide whatever support and training they need to be successful in their business.
Do not let my story about bad sponsors scare or discourage you from joining a network marketing opportunity, I just wanted to put the grim reality out there.
I have had sponsors I never once spoke to and some that were over the top with communication and trying to help, the key is to depend less on your sponsor or upline and more on what you can do to help grow your business.
I would love to help you get your network marketing business up and running.
I will work with you one on one to help you avoid all the pitfalls of network marketing and start focusing on accomplishing your goals