Book Title: Purple Cow
Author: Seth Godin
Publication Date: November 12, 2009
Number of Pages: 224
Price On Amazon: $9.92
My Rating: 4 out of 5
As a business owner, I am always looking for new and exciting ways to transform my business and stand out from the competition.
So upon the recommendation of a colleague I decided to make Seth Godin’s Purple Cow my next read.
Prior to Purple Cow I had never read a Seth Godin book but have always heard really good things about his works.
Amazon had a good deal on this book as well as one of his other popular titles, All Marketers Are Liars, so I decided to buy both.
When they arrived I immediately noticed how thin and unremarkable the books looked but reminded myself that you cannot judge a book by its cover.
I just finished Purple Cow and am starting on All Marketers Are Liars today.
Below you will find what I thought about the book, my likes and dislikes and any major takeaways that you can expect if you decide to read this for yourself.
Seth Godin Purple Cow Review
So who is Seth Godin?
Godin, the author known for his bald head and funky glasses, is the author of eighteen international bestsellers.
He founded Yoyodyne and Squidoo, which were later bought by Yahoo and HubPages.
Prior to becoming a best-selling author, Godin was Vice President of Direct Marketing for Yahoo, a job he acquired in the sale of his startup Yoyodyne.
SethGodin.com is one of the most popular marketing blogs in the world, on his site, Godin offers many free resources and marketing training courses.
In 2013, Seth was inducted into the Direct Marketing Hall of Fame, I didn’t even know that was a thing until researching more on his career.
Clearly he is a reputable source in the subject of marketing and someone who will continue to sculpt the marketing industry for years to come.
What is Purple Cow About?
Drive past a field full of cows and pay close attention to all the cows in the field.
Do any of the stand out, are any of the memorable?
My guess is probably not.
But what if while observing the cows in the field you spotted a purple cow, I bet you would remember that wouldn’t you?
Of course you would.
My guess is you would not only remember it but you would take a picture, post to social media, tell your friends and come back to see this purple cow again and again.
So think about your business, is it a remarkable purple cow or just another boring cow in the field?
If you answered just another boring cow then you really need to read this book.
In Purple Cow book, every page is a call to action to all business owners that the old ways of marketing are dead and to thrive in today’s rapidly changing market, your business must be truly remarkable.
Godin spends the first part of the book telling stories of how marketing worked back in the early days and how those methods came and went away, then transitions into how to make your business be truly remarkable and stand out.
This book has something for everyone who has anything they want to share with the world.
Writers, marketers, entrepreneurs, manufacturers and anyone else who is trying to cut through the growing noise in the markets and have their product seen by the masses will be challenged to rethink what their marketing is really saying about their product or service.
As an owner of a small local marketing company, I immediately thought about my business, was I doing anything to make my business stand out or was I just another boring brown cow in the field.
Seth Godin: Purple Cow
Purple Cow is a quick and non-challenging read, I was able to finish it in a a few hours.
It is a great read for anyone who owns a business and is tired of wasting time and money on old marketing methods that have lost their effectiveness with today’s consumers.
Godin has proven time and time again that he gets what the consumers of today want and throughout the pages of this book he summaries this belief into one simple statement: “if your business is not unique it will be invisible”.
What I liked about the book:
- Easy read
- The books main message is profound, obvious and well articulated
- It opens your eyes and plants that seed that what you are doing now is not what you need to be doing to sustain long term growth and prosperity.
- I liked all the short stories in the beginning of companies of the past and companies that were purple cows.
What I did not like:
- I did not feel like there was anything “purple cow” about this book, the front and back cover are boring as well as most everything in between.
- There is nothing new or original in this book, all the topics are well covered in books published prior to this one.
- The first half of the book was interesting and entertaining however the second half seem to drag a little.
- Seemed to me there was a lot more questions asked than answers given.
I really have mixed feelings about this book, while I did not read it to get the answers to any of life’s major questions I was looking for something that I could takeaway to help my business.
This book will give you plenty of examples of business that have implemented the purple cow methodologies but does not give you clear steps on how to do it for your own business.
I recommend this book to anyone looking for an easy read and looking for inspiration on what is possible by operating a truly remarkable business.
You can pick up your copy of the Purple Cow Seth Godin at most major book stores or order online from Amazon.com using the link below.